The University of Hull Football Hub has been named as one of several grassroots football facilities across the country set to pilot an innovative initiative as part of The FA’s flagship behavioural campaign, Respect.

It is hoped that regular exposure to Respect messaging whilst at the facility will positively reinforce good behaviour and create an inclusive environment for all on matchdays.

One grassroots site across many County FA regions has been chosen as an FA Respect ‘Champion’ site, which will pilot an increased level of Respect messaging. Players, coaches, officials and spectators at The University of Hull Football Hub will be exposed a greater level of Respect messaging throughout their time at the facility, encouraging them to evaluate their behaviours whilst on-site. 


The FA’s Respect scheme, delivered by the Football Foundation, aims to ensure that football – both on and off the pitch – continues to be an enjoyable experience for all. If the pilot scheme at the 43 ‘Champion’ sites proves successful, similar Respect messaging could be installed at every new, Football Foundation facility, with a view to installing at existing sites also. 

Steve Curtis, Partnership and Project Manager (Sport) said: The University of Hull is proud to be supporting the FA Respect campaign at our new football hub facility, being selected as a ‘Champion’ site will improve behaviour at the site and the on-site environment as a whole. We expect all our community partners clubs to uphold the FA Respect campaign and encourage opponents to do so too”

Nathan French, The FA’s National Respect Project Manager, said: “It is fantastic news that The University of Hull Football Hub has been selected as one of our ‘Champion’ Respect sites. The Respect scheme aims to create a positive matchday environment at all grassroots football facilities.

“Through the support of The University of Hull Football Hub and similar sites up and down the country, we are continuing to work towards a more inclusive, greater grassroots game for all.”